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Mag. Ursula Hillbrand


AoH-Salonhosting GmbH


UID ATU 72239909
Firmenbuchnummer: 470589v Feldkirch
IBAN AT23 3700 0000 0500 2373
BIC RVVGAT2B

Process Designer | Facilitator | Pioneer of Collaborative Practices

Ursula Hillbrand – Experience, Mindset & Heart, & Results Supported by All

I help people and organizations go deeper and further than they could on their own.

About Us

For more than two decades, I have been designing spaces for dialogue, participation and transformation – as a process designer, facilitator, coach and host. My work brings together international experience, the Art of Hosting, systemic thinking and the conviction that real change begins when people truly listen to one another.

Background & Expertise

I am a lawyer by training, a process designer, facilitator and executive coach. After studying law and taking my first professional steps in the Austrian public administration, I worked for many years in and with European institutions. There, it became increasingly clear to me that sustainable change does not arise from strategy papers, structures or programmes alone. It emerges where people enter into conversation, take responsibility and learn together.

  • At the European Commission, I was involved for many years in social policies, strategic planning, organisational development, participatory leadership and collaborative working practices. I helped establish the Art of Hosting in European institutions, founded and accompanied Communities of Practice and designed international dialogue and participation processes.
  • In 2010, I founded the Bregenzer Salon as a space for encounter, learning and good conversations. This work gave rise to Salonhosting: my own approach, which connects the Art of Hosting, salon culture, process facilitation and transformative leadership.

    Vision & Mission

    I am driven by the question of how people can reconnect with one another in complex times. In many organisations, there is knowledge, experience and goodwill – yet often the space is missing in which these can become shared clarity and effective action.

    My work creates such spaces. I support people in listening to one another differently, asking more courageous questions, sharing responsibility and developing viable next steps together.

    For me, participation is not simply a method – it is a culture. It is about leadership that does not need to control everything. It is about processes where difference is not a disturbance, but a resource. And it is about organisations that learn to act from dialogue, trust and collective intelligence.

      Professional Journey

      My professional journey began in law and soon led me into international and political contexts. This experience continues to shape my work today: I know formal structures, institutional logics and the challenges of large systems from within.

      Legal Studies & Austrian Public Administration

      My background in law gave me a deep understanding of structures, responsibility and societal frameworks. Early professional roles led me into Austrian public administration and European and International policy fields. Studies in languages and art history also shaped my sense of culture, aesthetics, communication across contexts and the many ways in which people create meaning.

      European Commission & European Institutions

      For many years, I worked in and with the European Commission. There, I focussed first on social policies such as childrens’ rights, family policies, equal opportunities, then on strategic planning, political coordination, organisational development and new forms of collaboration.

      Pioneering Work with the Art of Hosting

      In the European institutions, I began working with the Art of Hosting and participatory dialogue formats. This gave rise to trainings, Communities of Practice, stakeholder dialogues and international processes, where collective intelligence became tangible in practice and brought more sustainable results.

      Founding of the Bregenzer Salon

      In 2010, I founded the Bregenzer Salon in Austria as a place for conversations, trainings, reflection and meetings in order to spread the practice of dialogue in the wider region. To this day, it remains a central resonance space for my work.

      Salonhosting and the Salonhosting Academy

      Today, through Salonhosting, I accompany organisations, leaders and teams in transformation processes on site and online. With the Salonhosting Academy, learning spaces are created for people who want to host, facilitate and design participatory processes themselves. Since 2013 shIe was named Steward and serveves as the regional contact point for t he world wide Art of Hosting community. This means protectionprotecting the practice with its depth and diversity, supporting and advising teams and organisers of Art of Hosting trainings, and contributing to the development of the Hosting Practice worldwide.

      Partner Network

      Never host alone”

      Good work emerges in collaboration. Salonhosting is connected with my name, but it is not limited to me alone. Depending on language and context I carefully choose my partners for each project.

      For larger projects, co-trainings and specialised topics, I work with a network of experienced colleagues and trainers. This network is not an anonymous field of experts, but a grown collaboration based on trust. We share a similar attitude towards dialogue, learning, participation and transformative leadership – while bringing different areas of focus, experience and perspectives.

        Salonhosting Team

        A small team supports me in the organisation, communication, administration and project implementation. This allows processes to be carefully prepared, accompanied and followed up.

        • Ursula Hillbrand (founder)
        • Iris Lerbscher: Projektmanagement and organisation

        Voluntary Work & Civic Engagement

        For me, voluntary work is an expression of my conviction that change begins with lived practice. What I share professionally, I also want to practise, share and further develop in other contexts: dialogue, responsibility, mutual strengthening and spaces in which people can grow.

        BPW – Business & Professional Women

        As President of BPW Vorarlberg, I am committed to women in professional responsibility, visibility, networking and mutual support. Monthly events and larger formats such as the DACH conference create spaces in which women strengthen one another, learn from one another and develop new professional opportunities.

        Termin DACHLi 24.-27. September in Bregenz: interested businesswomen from all over Europe are welcome to participate in our co-created and participatory congress!

        Glass Bead Game

        The Glass Bead Game is a regular practice space for integral thinking, leadership and understanding the world. Every Sunday evening from 9.00 – 11.00 pm, an appreciative and creative space is created online in which perspectives are connected, inner attitudes are explored and new forms of perception and thinking can be practised. In English. Contact me if interested!

        Thursday Morning Hosting Coffee

        The Thursday Morning Hosting Coffee takes place every Thursday from 8:30 to 9:30 am online in English. It is an open space for people who want to practise and reflect on authentic leadership, hosting and dialogical practice. Interested participants are welcome.

        Reference Projects

        Ursula Hillbrand has accompanied international projects in politics, public administration, business, higher education and civil society. The following examples show the breadth of her work: from European institutions and leadership teams to participation processes involving many stakeholders. EU Equality ministers, EIF, EIB, Escatec, Dena, VAB (three is difficult), EU-Konferenz Baukultur.

        • European Institutions and EU ConferencesDialogue formats, stakeholder processes and conference designs for complex European issues in which many perspectives were brought together and visible results attained.
        • Communities of Practice in Public Administration and OrganisationsBuilding and accompanying learning and practice communities that share knowledge, strengthen collaboration and anchor change over the long term.
        • Leadership Development and Team ProcessesOffsites, retreats and coaching formats for leadership teams that want to deepen their collaboration, communication and strategic alignment.
        • Art of Hosting Trainings and Learning SpacesTrainings for people who want to apply participatory leadership, process design and dialogical methods themselves and carry them into their organisations.

        Voices of Our Participants

        People who work with Ursula Hillbrand describe her accompaniment as clear, warm, structured and, at the same time, deep. Her particular strength lies in holding complexity without losing contact with what is essential.

        George Pòr
        George Pòr
        President at Campus Co-Evolve
        “As our client in the European Commission, her dedication to create a warm and safe space of authentic human relations in a highly hierarchical workplace, and generate a continually increasing value to both the organization and community members, was the biggest factor in accomplishing our mission.”
        Franco Accordino
        Franco Accordino
        Head of Unit “Investement in High-Capacity Networks” at European Commission
        Dedicated mentor and coach, helped me discovering new ways to engage with stakeholders and make sense of their collective intelligence. She masters numerous techniques to harness knowledge, from art of brainstorming to mind mapping, and combines them into the right mix of tools to make conversations meaningful and enjoyable. If you want to design a complex process to achieve a policy or business purpose, shared or personal, Ursula is the right person to ask for!
        Juliane Bogner-Strauss
        Juliane Bogner-Strauss
        Former Federal Minister for Women, Families and Youth
        “The combination of your open personality and determined aim to enable successful conversations and exchange among the participants made all the difference.
        We also appreciated your diligence in designing strategic questions and documenting outcomes. In addition, you were available for any detailed questions by the organising team, which made my services very confident throughout the preparation process and the event itself.”
        Carina Rumpold
        Carina Rumpold
        Former Head of general administration at Altmünster
        “The difference between a workshop with Ursula Hillbrand and other offers in this sector is that she manages to get everyone to keep their heads on the topic and participate. I have already experienced this with her in several processes and will work with her again in the future.”

          Publications

          Ursula Hillbrand has published on participatory leadership, international cooperation, Art of Hosting and conscious work with structure. Her writings combine practical experience with theoretical reflection and show how dialogue, leadership and collaboration can become effective in complex systems.

          • Underpinning Conflict Prevention by International Cooperation
            Contribution to the Handbook of International Negotiation, co-authored with C. E. Nauen. The article connects international cooperation, conflict prevention and the importance of structured processes of mutual understanding.
          • Conscious Work with Structure Within and Without – a Dance
            Article in TAU Magazine on inner and outer structures, awareness and the question of how change can emerge in people and systems.
          • How Art of Hosting Has a Healing Effect
            Article in TAU Magazine on the deeper impact of Art of Hosting as a practice of listening, participation and reconnection.
          • When Collaboration Becomes Fulfilling
            Article in TAU Magazine, Issue 29, 2026, on those moments in collaboration that cannot be fully planned: when a room becomes still, people truly listen to one another, and clarity emerges through attention, trust and shared presence.

          If you would like to inquire about Ursula Hillbrand for training, process facilitation, coaching or participatory format, the next step begins with a conversation.

          Free and non-binding initial consultation.

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