Event Facilitation & Process Design for Conferences and Workshops
Ursula Hillbrand designs and facilitates events so that participation becomes effective, collective intelligence is activated, and durable outcomes emerge – from strategy retreats to international conferences.

“Authentic dialogue leads to engagement and genuine co-creation.”
– Ursula Hillbrand
What Makes This Event Facilitation Different: Process-Oriented Facilitation
Ursula Hillbrand doesn’t just moderate events – she works as a process-oriented workshop facilitator. Together with you, she designs a framework in which participation is structurally enabled and can be effective even in complex or hierarchical contexts. While you focus on the content questions, Ursula holds the process space and support the emergence of clarity, orientation, and coherence. You keep your focus on the substance of your topic; Ursula designs and holds the process architecture.
Why Event Facilitation Should Be Participatory
Effective event facilitation and collaborative process design should, in our view, be participatory and based on interactive facilitation techniques – including co-creation. This approach goes beyond conventional collaboration. It describes the capacity of groups and organisations to bring different perspectives into relationship with each other so that new insights, workable solutions, and shared ownership emerge.
Particularly in conferences, strategic retreats, or change processes, it becomes clear whether this potential is activated or left unused. What is decisive is not primarily the content, but the quality of the underlying process.
This form of participatory process design can also be learned. In the Salonhosting Academy, Ursula Hillbrand passes on the corresponding principles and methods to leaders, teams, entrepreneurs, and students.
What Defines My Approach to Event Facilitation
Our work begins long before the event itself. At the centre is a shared clarification of purpose, context, and the underlying question. From this, a shared orientation emerges that serves as a reference point for the design of the entire process.
On this basis, Ursula develops a tailored process design that enables both structure and openness. Different perspectives are not flattened but deliberately brought into dialogue and made productive. Hierarchies and roles are not ignored – they are consciously integrated into the process architecture.
The goal is a working space in which participation is not left to chance but systematically enabled – and in which new insights and durable outcomes can emerge at the same time.
Formats and Contexts
Ursula Hillbrand facilitates a wide range of formats and contexts, including:
- Large group facilitation and large group interventions
- Interactive conferences and stakeholder dialogues
- Strategy retreats and leadership off-sites
- Kick-off meetings and launch events
- Future Backwards Conference and open space events
- Online and hybrid event facilitation
- Corporate events and facilitation skills training
The specific design is always tailored to the purpose, context, and composition of the participants.
Methods for Event Facilitation
We work with a broad spectrum of dialogic and participatory methods, including:
- Art of Hosting
- World Café
- Open Space Technology
- Circle Practice
- Appreciative Inquiry
- Collective Story Harvest
- Theory U approaches
- Social Presencing Theatre, among others
The selection of methods is always context-specific. What matters is not the method itself, but its function within the overall process. The aim is to create a process architecture that does justice to the question at hand and brings participants into productive collaboration.
Facilitation Skills Training: Learn to Facilitate Workshops Yourself
Would you like to facilitate events yourself and design dialogue processes professionally?
You can learn this naturally and practically in our facilitation skills training workshops. Ursula Hillbrand supports organisations in the conception and delivery of events – and shares this practice simultaneously through different learning formats.
In the Salonhosting Academy, leaders, teams, entrepreneurs, and students learn how to design events and dialogue processes so that participation, clarity, and lasting outcomes become possible. The Academy is closely connected to practical work and makes proven approaches from real transformation processes accessible.
Reference Projects
What Clients Say

“The combination of your open personality and determined aim to enable successful conversations and exchange among the participants made all the difference.
We also appreciated your diligence in designing strategic questions and documenting outcomes. In addition, you were available for any detailed questions by the organising team, which made my services very confident throughout the preparation process and the event itself.”

“Baukultur does not stop at borders. Competitions and transparent award procedures ensure diversity, innovation and sustainability in the planning and construction process. With our Interreg project, we have developped and promoted an intensive dialogue in the “neighborhood”.
Thanks to your creative thinking, we were able to create a a good base for the best from the respective regions can enter our culture of award procedures. Many thanks to Ursula Hillbrand and her team for the successful and insightful organisation and implementation of our 1st cross-border expert symposium. ”

“The difference between a workshop with Ursula Hillbrand and other offers in this sector is that she manages to get everyone to keep their heads on the topic and participate. I have already experienced this with her in several processes and will work with her again in the future.”

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- A format that generated active participation.
- Interactive organization, good preparation and implementation
- Broad participation, very open discussions, great platform for exchange, format very appealing.
- Activating setting; Involvement of the participants; professional moderation
- Good moderation, which provided a framework for the open exchange of experiences and which ultimately also led to concrete results.
Your event should not just run smoothly – it should make a genuine contribution to the development of your organisation.Let’s clarify together the underlying question, the context, and the purpose – and develop a collaborative process design that enables both structure and openness. This creates a framework in which participation is deliberately supported and at the same time orientation and commitment are ensured.
All Trainings and Events by Ursula Hillbrand
There are no upcoming events at this point.
FAQ: Frequently Asked Questions about Event Facilitation
Moderation structures a programme and guides participants through an agenda. Facilitation designs the process so that participation, collective intelligence, and new insights are systematically enabled. Hosting goes beyond this: it describes an attitude in which the space for this process is consciously held and taken responsibility for.
The difference lies in the combination of content clarity, process-oriented design, and extensive experience in complex organisational contexts. This participatory facilitation approach is not preconceived, but is a shared clarification of the purpose, meaning, and direction of a project – followed by the development of a tailored process design. Collaborative process design is always at the centre, in order to achieve the best possible outcomes.
Ursula Hillbrand facilitates formats ranging from small strategy retreats of 2 – 25 people to international conferences and large group interventions with several hundred participants – in person, online, or hybrid.
In the first preparatory conversations, purpose, context, and the central questions are clarified. This creates a shared orientation that carries the entire process through to the event. I design and hold the space so that the full potential of the project becomes visible and usable for all involved – including aspects that may have been overlooked so far. On this basis, a tailored process design emerges – not a standard off-the-shelf programme. The inspiration and a particular quality of presence are present in each of our encounters, whether on-site or online. From the first preparatory session through to delivery.









